netomat, France Tourism Canada team up on Social Media hashtag campaign, #FranceNature

By • Posted & filed under Blog Entries, News

For 7 glorious days, France Tourism Canada sent six bloggers to travel through different regions of France and to capture the natural beauty of these regions. The six regions traveled to were Provence, Occitania, Bordeaux and its surroundings, Auvergne & Lyon and its surroundings, Champagne – Burgundy and the Loire Valley. The bloggers shared their experiences and adventures on social media using the hashtag #FranceNature.

netomat powered the ‘Social media boards’ that aggregated all of the posts from the different bloggers across Twitter, Instagram and Facebook and displayed them on the tourism campaign website:

Included in the campaign was a contest whereby contestants could enter to win 2 free tickets to France courtesy of France Tourism Canada, Rail Europe and Air France!

netomat powers France Tourism Canada’s Festive France campaign

By • Posted & filed under Blog Entries, News

netomat and France Tourism Canada partnered to power their exciting new Christmas tourism social media campaign called Festive France. The English and French language campaign tracked the adventures of three travel bloggers as they toured the Loire Valley, Provence, and Evian/French Alps and aggregated all of their social media posts from Twitter, Instagram and Facebook onto French and English versions of a website dedicated to this campaign. The social media campaigned was co-sponsored and supported by Air France, Rail Europe and Accor Hotels to drive travel to France this holiday season.

The websites can be seen here:

Festive France (English)
France Festive (French)

Festive France

New Spotliter v1.2 for iOS 9 now available

By • Posted & filed under Blog Entries, News, photo and video, spotliter

Dear Spotliter fans – Happy New Year! Spotliter v1.2 has just been released to support iOS 9 and address issues in the app related to upgrading to the new version of iOS! So take and share lots of photos and videos with Spotliter’s unique and amazing photo and video Touch Effects on your iPhones. Check out some really cool screenshots of the Spotliter app below:

For more information, go to the Spotliter website!

Have a great 2016!
the Spotliter (and netomat) Team

Spotliter v1.2 with OVERLAY Touch Effect Spotliter v1.2 B&W2COLOR Touch Effect Spotliter v1.2 SKETCH touch effect

Why Non-Profits must get mobile-friendly

By • Posted & filed under Blog Entries

Let’s be blunt:  If your non-profit’s website isn’t mobile-friendly and you have no plans to make it mobile-friendly any time soon, you are making a strategic mistake and your piece of the fundraising pie will shrink.  Here are six big reasons why your non-profit must go mobile (view pdf version of this article):

1.  Mobile is where your users are

The worldwide growth of the mobile Web over the past couple of years has been stunning, propelled by the ubiquity of smartphones with large touch-enabled screens and excellent Web browsers.  According to a September 2014 report by StatCounter, “mobile usage in the US has grown by 73 percent over the last twelve months” and growing every day.  Nearly a quarter of all US internet traffic is now from mobile devices.  Furthermore, depending on the demographic your organization serves, those numbers may be vastly understated:

In January 2014, CNN reported that 40% of visits to in 2013 came from mobile devices.  This announcement came shortly after ESPN, the BBC and Buzzfeed all announced that mobile traffic had matched or even exceeded desktop Web traffic at times in 2013.  Note that these numbers are already a year old at this point and recently announced that 55% of its unique users came from mobile devices in September 2014.

2. Mobile internet use exploding among minorities

In the US, minorities are increasingly accessing the internet on their mobile devices to access information, for advocacy and for civic engagement.  While studies have shown that minorities have trailed whites in terms of home broadband adoption, this trend does not hold true for mobile devices.  According to a 2013 Pew Research study, 67% of Hispanics and 72% of black users used cell phones to access the Internet compared to 56% of white users.  A May 2014 report by Experian also found that “among smartphone owners, Hispanics are 17 percent more likely than non-Hispanics to say that they access the Internet more through their phone than through a computer. In fact, 45 percent of Hispanic smartphone owners are mobile-dominant when it comes to going online compared with 38 percent of non-Hispanics.”

Another recent survey by found that “the number of Asian-Americans who say they have used their wireless phone for civic engagement or advocacy nearly doubled from 2012 to 2013” and also that “the majority of 18-29 year old Asian-Americans surveyed now say they have used their wireless phone for civic engagement and advocacy.”

3. It’s a worldwide phenomenon

The adoption of the mobile Web is a worldwide phenomenon and in both developed and developing countries.  In many developing countries, the majority of internet users use only mobile devices because of limited access to PCs or the wired Internet.  For example, surveys have shown that 70% of internet users in Egypt use only mobile devices to access the internet.  In India and South Africa, those numbers are 59% and 57% respectively.

4. Your emails and social media posts are being viewed on a mobile device

It’s vital to recognize that all outreach to the community you serve, whether marketing, education, fund-raising or support-related, should be accessible on desktop and mobile devices.  Mobile-enabling your website is critical but the initial point of outreach such as an email must also be mobile-friendly because one out of two emails are being opened on a mobile phone.

Mobile Email Open Rates

You are asking users to not only spend their precious time to read your email but to also take further action to donate their money, time or attention.  So remove the obstacles in their way.  Make it easy for them to read your emails, regardless of what device they use.  Make it easy for them to act on the information they just received.  Otherwise, there is a very real and very large cost to you:  A Google report found that as many as 61% of Internet users will leave when they visit a site that is not mobile friendly.

Similarly, if you are trying to connect with users via Facebook or Twitter or other social media, your posts are likely being viewed on mobile devices.  Research firm Sandvine recently reported that one-fifth of all data used on mobile phones is from Facebook and a Q3 2014 report by Simply Measured found that “80 percent of Twitter’s active users are on mobile.”  When these users click through to your website, they will expect a mobile-friendly experience.

Which brings us to the next, and perhaps most important, point:  Make it easy for users to give.

5. Mobile giving is here.  Now.

As Generation X and Generation Y users start to represent larger percentages of online users, they are also becoming a bigger part of online giving.  An August 2013 study by Blackbaud found that “nearly two-thirds (62 percent) of Gen Y and nearly half (47%) of Gen X say they would consider giving via a mobile device.” Yet an online fundraising scorecard report conducted around the same time found that “84% of nonprofits’ donation landing pages were not optimized for mobile.”  This chasm between what online users expect and what is being delivered represents a huge missed opportunity in fundraising.  Conversely, organizations that have invested in enabling mobile donations have not only seen significant uptake but have also seen that mobile can both encourage and facilitate impulse giving.

Mobile giving has recently been made much easier by payment processing companies, Apple Pay being the most recent high profile example.  Ebay UK reported that over 66% of Paypal donations for BBC’s Children in Need charity came from mobile.  Similarly, Penny Pritzker, the U.S. Secretary of Commerce, noted in a blog post that “the number of PayPal mobile donations [for the annual #GivingTuesday event] jumped nearly fivefold over the previous year, and the value of those donations increased more than 200 percent.  These are numbers non-profits cannot afford to ignore.

6. Your website needs to be touch-friendly

Even if your site looks ‘ok’ or ‘readable’ on mobile browsers, it probably isn’t easy to navigate on a touchscreen.  Mobile design is sometimes misunderstood to mean ‘design for smaller screens’.  However, in 2014, an effective mobile design means designing interfaces for all touch screens that work in obvious and predictable ways:  Touch targets such as menu items, buttons and links should be large enough and with enough space between them to avoid accidental taps; swiping should be implemented in a way that is clear to users and does not interfere with native browser functionality.

In addition to the 260 million plus tablets expected to ship in 2014, more and more laptops are currently being sold with touch screens, including Windows 8 devices and Chromebooks, in many different shapes and sizes.  One global PC maker, Acer, announced in 2013 that 50% of the notebooks it ships in 2014 will have touchscreens.  An 11″ touchscreen notebook user may find the tablet version of a website more appealing than a classic desktop website. For many children, tapping on the screen of a phone, tablet or small notebook is the first way they learn to interact with computers. Kiosks and other devices benefit from touch-optimized design as well. Users are already trying to tap on desktop websites, and touchscreen ubiquity is coming.  We expect touchscreen users to become the majority of web users in the near future.

Making your website mobile-friendly

With recent advancements in Web technology, there are different options for how websites can be made mobile friendly.  One option is to develop a dedicated mobile website that is separate from the desktop site to which the mobile user is automatically redirected.  Another option is to redesign your existing website to use Responsive Design which detects that the device being used to visit the site is a mobile device and dynamically reformats the presentation of your web page to be mobile-friendly.  Each option has its benefits and the decision on which one to choose depend greatly on your organization’s specific needs and constraints.

We at netomat, Inc. can answer your questions and help you make the right decision.  We build beautiful websites, apps and social media services that work seamlessly across desktop, tablet and mobile devices.  Our team averages over a decade of experience in mobile, web and social.  We work with clients both large and small, tailoring solutions to fit their specific needs and budget.  Contact us at and let us help you.


netomat partners with Atout France, France’s Official Tourism Development Agency, on social media campaign

By • Posted & filed under Blog Entries, Press Releases

New York, July 17, 2014

Atout France USA, France’s official tourism development and promotion agency in the USA, partnered with netomat to develop a fun social media campaign across web, tablet and mobile that followed several well-known travel bloggers as they journeyed through some of the most beautiful and culturally-rich cities in northern and southern France. The campaign, #TopFrenchCities, followed the bloggers or “travel ambassadors” as they visited Reims, Dijon and Poitiers in the North of France and Nice, Aix-en-Provence and Marseille in the South of France.

The campaign tracked and aggregated the travel ambassadors’ social media posts, beautiful photographs and amazing videos from Twitter, Instagram, Facebook and Google+ on the campaign website using the #TopFrenchCities campaign hashtag and city-specific campaign hashtags.

netomat was responsible for all design, development, integration, and ongoing hosting and management of this exciting, responsive design-based campaign. For more information, please contact
netomat Social Media Board - Top French Cities

CNET reviews Spotliter, netomat’s unique iPhone camera app

By • Posted & filed under News, photo and video, spotliter

CNET’s Rick Broida published a terrific review of the Spotliter app:

Spotliter app adds real-time effects to your iOS videos
Like an Instagram for video, Spotliter Video offers a variety of very cool filters you can apply while you shoot.

With the arrival of iOS 7, iPhone and iPad users received a smattering of Instagram-style visual-effect filters for snapping photos. But they can’t be used when shooting video.

Enter Spotliter Video, a free app that provides a choice of distinctive filters for video recording. It is, quite simply, like Instagram for video, though without the integrated sharing options. Read more

The Indian Express: Instagram for video? Spotliter might have the answer

By • Posted & filed under News, photo and video, spotliter

EXCLUSIVE: Instagram for video? Spotliter might have the answer
Instagram has cult status now. But an app that gives similar filters for video has not yet made it big. But we suspect things could change with the launch of the new Spotliter app, created by US-based netomat.

The free app, available only on iOS for the moment, allows users to add filters to their videos and also highlight, or spotlight as they would like to call it, certain parts of the frame. There is a very good magnify filter which lets the user blow up any specific part of the frame. The size of the spot can easily be increased or reduced by pinching on the touch screen. Read more

Introducing Spotliter, a critically-acclaimed iPhone camera app from netomat

By • Posted & filed under Blog Entries, photo and video, Press Releases, spotliter

Videos and Photos made extraordinary by your touch. Spotliter is a new iPhone camera app which offers unique Touch Effects. Touch Effects enable you to tap, slide or pinch your fingers on the camera screen to “spotlite” or add an effect to a specific area of your photo or video.

Introducing Spotliter: Photos and Videos made extraordinary by your touch.

Spotliter v1.0 launched to universally positive reviews, including these from CNET, Cult of Mac, The Indian Express and VideoMaker.

You can download Spotliter from the iTunes App Store or go to for more details.

netomat partners with NESN and Red Sox to power Signs Of Fenway fan campaign

By • Posted & filed under News

August 31, 2011
BOSTON — The Boston Red Sox and NESN are asking all fans coming to the Sunday, Sept. 4 matchup against the Texas Rangers to bring signs that demonstrate their passion and support for the hometown team. Fans are encouraged to bring poster-sized signs that express their love for the Sox, Fenway Park or their favorite player…

…Fans not attending the Sunday game can also show off their creativity and love of the Red Sox by emailing a photo of their sign to beginning today. The signs submitted online are not eligible to win a prize, but the best signs will be displayed in a photo gallery, powered by netomat, Inc.

Read more at:…

netomat Partners With MLB Advanced Media to Deliver Mobile Picture and Video Blogging Services

By • Posted & filed under News, Press Releases

NEW YORK, May 5 /PRNewswire/ — netomat, Inc., a leading provider of mobile social media, messaging, web and video solutions, announced today that it has partnered with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, to launch new mobile social media services utilizing the netomat Mobility Platform. Details on this exciting deal are available here.

MLB Advanced Media and netomat ink social media deal